Visual direction
The work included box materials, Normal and VIP options and a selection-wheel concept. These notes describe the visual organisation and presentation of choices, without attributing unmeasured sales results to the design.
Application
Clear tier names, contrast and consistent box presentation help explain the experience. In a digital catalogue, product information should remain distinct from visual effects so choices remain understandable on small screens.
Launch artwork
Neon colour and objects emerging from the box create the saved teaser composition. The identity, main message and catalogue URL occupy different levels of reading within the portrait format.