Logos and identity systems
Create or refresh a mark, establish colour and typography relationships, and prepare practical applications. We consider small screens, printed materials and signage before approving the identity’s details.
Identity & commercial design
A visual identity connects a business idea to everyday communication through a clear mark, a considered type and colour system, and practical rules for print and screens.
Examples of our services
Packaging and product labels
Organise product names, benefits and information across the pack, respecting dielines and printable areas. The product owner supplies and approves mandatory information; production files are coordinated with the supplier. Samples of design work for real retail products, including سيليكوم هجليل, SSG anti-slip products and tahini, alongside other product lines.
Books, magazines and corporate publications
Design longer documents with clear headings, body text, images and tables. Page numbering, margins and reading direction are reviewed, with files prepared for the printer’s trim size and binding requirements. The collected speeches of George Bahou, “Abu Osama”, are one sample from work spanning graduation-book series, novels and catalogues.
Signage and large-format print
Compositions respond to viewing distance and installation context, from shop fronts to banners and walls. File resolution, material and mounting depend on the application and are checked with the production supplier.
From business brief to visual direction
We begin with the offer, audience and message a customer should understand first. Existing materials help identify what to retain and where consistency is missing. An approved visual direction guides the applications that follow.
A mark that works at different sizes
We review small-scale legibility, single-colour versions and light and dark backgrounds. Clear space and minimum size depend on the mark itself. We preserve logo proportions and adjust the composition around it instead of stretching the artwork.
Typography across languages
Arabic, Hebrew and Latin typography need compatible visual weight and comfortable reading. We check mixed-language names, numbers and product terminology. The brief determines whether a bilingual arrangement or separate language applications will serve the audience best.
Preparing files for production
Print and screen assets need different specifications. We coordinate finished size, bleed, safe margins and colour requirements with the printer. Print PDF, vector SVG and transparent PNG are possible deliverables; the agreed scope defines the actual file set.
Deliverables
- Approved visual direction
- Logo variants and colour values
- A concise typography and usage guide
- Selected stationery, social or packaging applications
What to prepare
Business name in each language, audience, intended applications, current artwork and production constraints. Tell us whether this is a new identity or a refresh.